// COMPLETE COMMERCIAL DUE DILIGENCE

Before You Wire The Money —
Know If The Sales Engine Actually Works.

Your QoE firm verifies the numbers. Your lawyers verify the contracts. SWOLV delivers the complete commercial picture — market intelligence, competitive positioning, sales engine performance, and revenue reality. One engagement. One brief. Nothing left unchecked.

Principal-led. AI-backed. 100+ field operators across North America, Europe, and the Middle East. Zero junior staff.

Book a scoping call See a sample brief
Complete Commercial DD◆ Human Intelligence◆ Competitive Intelligence◆ Sales Volume & Revenue Accuracy◆ System Intelligence◆ Post-Acquisition Monitoring◆ Operator-Led · AI-Backed◆ Confidential Brief Before The Wire◆ Sales Engine Verification◆ Human Intelligence◆ Competitive Intelligence◆ Sales Volume & Revenue Accuracy◆ System Intelligence◆ Post-Acquisition Monitoring◆ Operator-Led · AI-Backed◆ Confidential Brief Before The Wire◆

Field Methodology

We Call As A Buyer.
We Time Every Response. We Track Who Shows Up.

Before a deal changes hands, an operator engages the target the way a real prospect would — first call, first email, first follow-up. We clock exactly how long it takes for a real person to respond, and how many of those touchpoints require the founder personally to move forward. Response speed and founder dependency, tested in the field — not asked about in an interview.

First contact◆ Time to real response◆ Who actually answers◆ Founder involvement, mapped

This is the test run on every engagement — not a specific client result.

3

Continents Active — North America, Europe, Middle East

100+

Vetted Field Operators Ready To Deploy

0

Failed Guarantees — Every Engagement Found Material Findings

Principal-Led

Zero Junior Staff On Any Engagement

How It Works

From First Call.
To Signed Deal — And Beyond.

Every division is tied to a deal milestone. Pre-LOI work runs without seller knowledge. Post-LOI work activates once the seller grants access.

Step 1

Free Assessment Call

Scope confirmed. No obligation. NDA from this call.

Step 2

Agreement Signed

Payment cleared. Field work begins.

Division 01

Human Intelligence

Operator deployed as real prospect. Full sales cycle documented.

Division 02

Competitive Intelligence

Same test on top 2 competitors. Side-by-side score produced.

Milestone

LOI Signed

Buyer locks in. Seller grants data access for post-LOI divisions.

Division 03

Revenue Accuracy

CRM cross-referenced. Close rate and pipeline verified.

Division 04

System Intelligence

Scripts, process, gaps audited. Post-acquisition liabilities flagged.

Division 05

Market & Customer

Market sizing, customer calls, management continuity assessed.

Delivery

Brief Delivered

Scored findings, leverage ranked, action plan. Board-ready.

Milestone

Deal Signed

You close armed with field-verified intelligence on every dimension.

Post-Close

SWOLV Watch

$10,000/mo. Monthly redeployment. Protect what you just acquired.

Pre-LOI
Post-LOI
Market & Customer
Deal Milestone
◈

Timeline confirmed at scoping. Divisions 01 and 02 require no seller knowledge or authorization. Divisions 03, 04, and 05 activate post-LOI once the seller grants data access.

Who We Are

Principal-Led.
Zero Junior Staff.

Every operator vetted in the field before they ever touch a deal.

3

Continents Active

100+

Vetted Field Operators

0

Failed Guarantees

10+

Yrs Min. Operator Experience

Sami Kefi

Sami Kefi

Founder & Managing Principal

Built SWOLV after seeing too many deals close on sales narratives that collapsed within 90 days. Leads every engagement personally — from scoping call to board-ready brief. No delegation to junior staff. Ever.

Founder-Led Every Engagement Global
Nadia Becha

Nadia Becha

Principal, Middle East · Branch Manager, Abu Dhabi

Five exits across the most unglamorous, cash-generating businesses in the market — HVAC, car wash operations, and auto garage repair chains. Knows exactly where the margin hides in asset-heavy service businesses, and where the founder dependency lives.

5 Exits HVAC Car Wash Auto Repair
Alex Moalla

Alex Moalla

Principal, Europe · Branch Manager, Paris

Two exits from luxury yacht charter and hospitality operations across the South of France. Understands high-touch sales cycles, seasonal revenue concentration, and the difference between a brand that commands pricing power and one that rents it.

2 Exits Yacht Charter Hospitality South Of France
Meriam Kefi

Meriam Kefi

CFO · Global Finance & Investment Strategy

Twenty years in commercial banking across the US and Middle East. Oversees global finance, expense control, investment structuring, tax strategy, and growth capital deployment. Ensures every brief is underwritten by financial rigor, not just field instinct.

20 Years Banking US & Middle East Tax Strategy Growth Capital

How We Work

E&O Insured

$5M errors & omissions coverage on every engagement. Board-ready briefs carry board-ready backing.

Operator Vetting

Every field operator carries 10+ years in B2B sales, quota achievement, or P&L ownership. Background-checked. Interviewed by a principal. Trained on our methodology before deployment.

Confidentiality By Design

NDA from the first scoping call. Operator identities shielded. All findings redacted in sample materials. We have never had a confidentiality breach.

Quality Control

Every field report is reviewed by a principal before it reaches you. Raw data, timestamps, and call recordings are cross-checked against findings. No finding makes the brief without evidence.

The Difference

Your QoE Firm Asks The Seller.
We Become The Buyer.

Traditional commercial due diligence tells you what management says. SWOLV validates what customers actually experience. We test the sales organization under real-world conditions and provide evidence-based commercial intelligence.

Traditional DD

✕They ask management what the close rate is
✕They tour the office the seller prepared for them
✕They read the CRM export
✕They take the seller's word on competitors
✕They assume the sales team works without the founder
✕They believe the AI follow-up tool works
✕They verify the numbers

SWOLV

✓We engage as a genuine prospect through the same public channels any real buyer would use
✓We call the 800 number at 7 PM on a Friday
✓We check if the deals in the pipeline are actually real
✓We run the same test on competitor #1 and #2 that same week
✓We find out what actually breaks when he stops answering his phone
✓We test it Friday night. It responds Monday morning. 62 hours.
✓We verify the system that makes the numbers

What We Inspect

Five Divisions.
The Complete Commercial DD.

SWOLV is the only commercial due diligence firm that verifies the market from the outside and the sales engine from the inside. Two divisions run before you sign. Two activate post-signing. One covers the full commercial picture.

Pre-Signing · No Seller Knowledge Required

Human Intelligence

We go through their door as a real buyer.

—Every touchpoint timed, scored, and documented
—Sales methodology and qualification depth observed
—Founder dependency identified in the field

Pre-Signing · Same Week As Target Assessment

Competitive Intelligence

Top two competitors assessed identically, same week.

—Side-by-side score vs target produced
—Pricing architecture compared — margin vulnerability flagged
—Market position reality vs seller's narrative assessed

Post-Signing · Seller Authorization Required

Sales Volume & Revenue Accuracy

Close rate and pipeline verified against actual CRM records.

—Reported close rate cross-referenced against CRM history
—Closed-won deals cross-checked against booked revenue in accounting records
—Pipeline health and customer count spot-checked
—Revenue concentration risk flagged

Post-Signing · Seller Authorization Required

System Intelligence

Gap between what's documented and what actually happens — scored.

—Sales scripts and objection handling audited
—CRM configuration and actual usage cross-referenced
—Post-acquisition liabilities identified before close

Complete Commercial DD — Market & Customer Layer

Market Intelligence

TAM sizing, competitive landscape, and growth trajectory validated against market reality — not the seller's narrative.

—Market size and growth rate independently assessed
—Seller's growth projections stress-tested
—Pricing power and margin sustainability assessed

Customer Intelligence

Operator contacts existing customers as a prospect or referral-seeker. Real sentiment. Real switching intent. Not a survey.

—Customer satisfaction verified in the field
—Switching intent and relationship dependency assessed
—Revenue at risk post-founder exit estimated

Management Continuity

Can the leadership team run this business without the founder? Who is a flight risk? What breaks on day one post-close?

—Key person dependencies mapped
—Flight risk identified across leadership team
—Post-close transition vulnerabilities flagged

SWOLV is the only commercial DD firm that verifies the market from the outside and the sales engine from the inside. Your QoE firm verifies the financials. Your lawyers verify the contracts. SWOLV delivers the complete commercial picture — market intelligence, competitive positioning, sales engine performance, and revenue reality. One engagement. One brief. Nothing left unchecked.

What A Brief Actually Delivers

Overall Score

54/100 — Below benchmark for deals this size

68

Human Intelligence

58

Revenue Accuracy

54

Competitive

44

System Intelligence

Critical Finding — System Intelligence

Automated follow-up failing after hours

The target invested $18,000/year in an AI follow-up tool marketed as "2-hour response time." Field test: Friday 6:47 PM inquiry received first response Monday 9:12 AM — 62 hours. Competitor responded in 4 minutes. This is not a configuration error; it is a product-market fit gap in the tool itself.

Division 04 · System intelligence · Field operator: Marcus T.

Yellow Flag — Revenue Accuracy

2 accounts = 41% of reported revenue

CRM cross-reference and customer spot-checks confirm two accounts drive 41% of trailing-twelve-month revenue. Neither has a contract beyond month-to-month. Post-founder exit, retention risk is material.

Division 03 · Revenue accuracy · CRM verified

44

Qualification Depth

61

Response Speed

78

Founder Dependency

Critical Finding — Founder Dependency Index

The founder is the sales team

4 of 5 touchpoints required the founder personally. The one that did not was routed to voicemail. Post-close, if the founder reduces involvement, the revenue engine stalls. Recommended: 6-month transition contract with KPI-linked earnout.

Tested over 5 touchpoints · 800 number, web form, LinkedIn, referral intro, cold email

Warning — Qualification Gap

Sales team pitches before listening

First call lasted 34 minutes. Zero discovery questions asked about budget, timeline, or decision process. The rep delivered a full product demo without confirming the prospect's use case. Close rate field-verified at 11% vs. reported 30%.

Call recorded · Timestamped · Cross-referenced with CRM close data

54

Target

71

Competitor A

MetricTargetComp A
First response time62 hours4 minutes
Quote turnaround3 business daysSame day
Self-service bookingNoYes
Follow-up persistence2 touches7 touches
Pricing transparencyQuote requiredMenu online

30%

Reported Close Rate

11%

Field-Verified Close Rate

60%

Pipeline Stale Rate

Critical Finding — Close Rate Inflation

-19 percentage point gap between reported and verified

CRM shows 30% close rate. Cross-referencing against actual prospect outcomes (SWOLV operator tracked through full cycle) yields 11%. The gap is not data entry error — it is methodology. CRM counts "quoted" as "opportunity." Real buyers disagree.

Division 03 · 47 opportunities tracked · 12-month lookback

Critical Finding — Post-Acquisition Liability

CRM is documentation theater

Sales team logs activity for management review, not for pipeline management. 60% of "active" deals have had no touch in 90+ days. The CRM is configured to make the founder look good at board meetings, not to run a sales organization.

Division 04 · CRM audit · 8 months of data reviewed

Warning — Script Gap

No documented objection handling

Three different reps gave three different answers to the same pricing objection. No playbook exists. Post-close, new owner will need to rebuild sales methodology from scratch — or retain the founder indefinitely.

Division 04 · 5 calls analyzed · Same objection tested

Sample brief format. All names and figures redacted or illustrative per NDA. Based on actual field methodology.

What Our Scoring Catches

What The Data Room
Will Never Show You.

// Founder Dependency Index

78/100

The founder is the sales team.

We measure how many interactions require the founder personally. If it's 4 of 5 — the revenue walks out the door with him on day one post-close.

// Close Rate Inflation

-19pt

Reported 30%. Field-verified 11%.

The seller's CRM shows what they want it to show. We go through the cycle as a real prospect and cross-reference the outcome against reported numbers.

// Response Time Reality Score

31/100

The AI tool claims 2-hour response.

We test Friday at 7 PM. First human response: Monday 9 AM. 62 hours. The tool they're calling a key asset does not work after hours.

// Competitor Gap

38 vs 78

The target scores 38. Competitor A scores 78.

Same week. Same buyer. Same test. The competitive position the seller described and the competitive position in the field are two different businesses.

// Pipeline Fiction

60% stale

60% of pipeline deals are stale.

CRM was last updated 8 months ago. The deals in the funnel are real on paper and dead in practice. We cross-reference field observations against reported pipeline health.

// Qualification Depth

44/100

The sales team pitches before it listens.

A repeatable sales process asks the right questions. A founder-dependent one pitches from the first sentence. We score the difference — and what it costs you in conversion post-close.

Illustrative scores shown. Every brief includes your target's actual Founder Dependency Index, Response Time Reality Score, and Competitor Gap, calculated from that week's field work.

Before The Full Assessment

Smaller Engagements, Same Standard.

Two ways to get field evidence on a smaller scope before committing to the full engagement.

Pre-LOI — The Entry Point

Conviction Check — $35,000

Div 01 + Div 02. Target assessed as a genuine prospect, top 2 competitors assessed identically, same week. Side-by-side score. Fee fully credited toward a Full Assessment if you engage within 60 days.

Pre-LOI, 5-Day Turnaround

Search Fund Sprint — $35,000

Div 01 + Div 02. Fixed price, fast turnaround from agreement to brief. Built for search fund operators who move fast. A rapid signal, not a full-cycle verification — if the target's real sales cycle runs longer than 5 days, the brief reflects what surfaced in that window.

Engagements

The Full Assessment.
Priced By Deal Size.

$50M – $100M EV

$0 ,000+

Post-LOI completion — Divisions 03, 04 & 05. Pairs with a Conviction Check for the complete picture.

≈ 0.15%–0.3% of deal value

Illustrative leverage range: $400K–$900K

$20M – $50M EV Most Selected

$0 ,000+

Post-LOI completion — Divisions 03, 04 & 05. Pairs with a Conviction Check for the complete picture.

≈ 0.2%–0.5% of deal value

Illustrative leverage range: $150K–$400K

$5M – $20M EV

$0 ,000+

Post-LOI completion — Divisions 03, 04 & 05. Pairs with a Conviction Check for the complete picture.

≈ 0.375%–1.5% of deal value

Illustrative leverage range: $50K–$150K

Above $100M EV

Scoped
Individually

Contact us directly. Engagement designed around your deal.

hello@swolv.co →
Pre-LOI only? Quoted separately on request — contact us to scope.
Minimum engagement $5M enterprise value. Pricing confirmed at scoping.

Recurring

Stay On.
After The Assessment Closes.

A principal operator redeploys monthly for 12 months post-close — re-testing the sales floor, monitoring competitors, and flagging drift before it becomes a write-down. Pay for 10 months, get 12.

One field pass per quarter, per portfolio company. No live deal required, no long-term commitment — current Founder Dependency Index, Response Time Reality Score, and Competitor Gap in a single brief.

For firms with 3+ portfolio companies. 1 Conviction Check + 1 Health Check per quarter, any target or company, priority 48-hour deployment. Annual commitment.

Engagement Guarantee

Every engagement finds material findings. If we find nothing, we work for free. This has never happened. From $5M EV up, there is always something — sometimes not deception, just a gap in reporting. Either way, it becomes leverage in your negotiation. Most clients continue with SWOLV Watch post-close — the same methodology, every 30 days, protecting what you just paid to acquire.

A Few, Not Many

In Their
Own Words.

// PE Managing Director

"I don't need another consultant telling me what the market looks like. I need someone to tell me if the business actually works. SWOLV is the only firm I've found that does that. The brief on our last deal saved us $1.2M in renegotiation alone."

— Managing Director, Lower Middle-Market PE Fund

// Search Fund Operator

"I was about to pay a 6x multiple on a business with a 9% close rate. The seller had reported 28%. SWOLV went through the door before I signed. That brief was the difference between a good deal and a disaster."

— Search Fund Operator, $11M HVAC Acquisition

// Family Office Principal

"In my experience the best businesses are built on relationships. SWOLV told us exactly which relationships belonged to the founder personally and which would survive his exit. That is information you simply cannot find in a data room. It changed our entire post-acquisition plan."

— Principal, Single-Family Office · $38M Direct Acquisition

Who It's For

Built For The Buyers
Who Verify Before They Bid.

SWOLV is not built for every buyer. We work with principals who want evidence, not reassurance. If you need a 40-page PDF to feel confident, we are not your firm.

PE Firms

You look at 50 deals a year. You need to know which ones are real before you burn $200K on legal and QoE.

Search Funds

You have 24 months to find and close a deal. One broken sales engine can end your search. Get evidence in 5 days.

Strategic Acquirers

You're entering a new market. The target says they're #1. We find out what their competitors say.

Family Offices

You make 1–2 direct acquisitions per year. Each one has to work. We give you the field evidence no data room contains.

Why Now

The Buyers Who Verify
Before They Bid Are The Ones Who Win.

In a market where sellers expect premium multiples, verification before bidding is the only edge left.

Your QoE firm will tell you the numbers are clean. They won't tell you the sales engine that produced them is broken. By the time revenue drops in Month 6, your hold period is already shorter. The founder has stopped answering calls. The top sales rep just left for a competitor. And the $18,000 follow-up tool you inherited responds in 62 hours — if at all.

SWOLV catches this before you sign. Not after.

30%

of buy-side bankers say vetting the information a target provides is the single biggest diligence challenge — more than any other factor

45%

of deals now take 6+ months from first data-sharing to close, with material extensions when a target's information turns out to be unreliable

73%

of dealmakers expect due diligence to get more complex over the next 24 months, not less

Source: SRS Acquiom & Mergermarket, "Best Practices in M&A Due Diligence 2026," survey of 150 senior IB executives, Q4 2025.

Ready to verify the sales engine before you sign?

Begin Assessment →

Common Questions

Frequently Asked
Questions.

How is SWOLV different from traditional due diligence?+

Your accountants verify the financials. Your lawyers verify the contracts. SWOLV verifies the sales engine that generates the numbers — by experiencing it as a real buyer, through the eyes of a former operator. We do not access internal systems or confidential records. We engage through the same public channels any genuine prospect would use.

Who is this for?+

Private equity firms, search funds, strategic acquirers, growth investors, and family offices acquiring businesses with sales operations. Minimum engagement: $5M enterprise value.

What does the brief contain?+

A confidential intelligence brief covering all five divisions — Human Intelligence, Sales Volume & Revenue Accuracy, Competitive Intelligence, and System Intelligence. Every finding documented with field evidence, timestamps, and a confidence rating. Risks and negotiation leverage ranked by capital impact.

How fast can you deploy?+

We confirm timeline at scoping — every engagement is different and timed to your deal. We don't deploy before payment clears — no exceptions.

What if I've already signed an Exclusivity Agreement?+

An Exclusivity Agreement — an LOI for M&A buyers, a Term Sheet for growth investors — typically restricts certain buyer activity with the target during the exclusivity period. If you have not yet signed one, there are typically no restrictions on evaluating the target's sales process. If you have, we review your existing agreement for non-solicitation or non-circumvention provisions before proceeding — and coordinate timing with your legal team on every scoping call before any engagement begins.

Join The SWOLV Operator Network

Former Operators.
Built For The Field.

Vetted, trained, and deployed on engagements across North America, Europe, and the Middle East.

—10+ years in B2B sales operations
—Direct experience in home services, commercial services, or industrial operations
—Experience carrying a quota, managing a team, or running a P&L
Apply →

Begin The Assessment

Pre-Acquisition Intelligence
Starts Here.

Every engagement is scoped on a confidential call. Tell us the target. We tell you what we can find and what it costs. No commitment until the scope is agreed.

// Submit Scoping Request

// Book A Scoping Call Directly

OR EMAIL US DIRECTLY →

Or email directly — hello@swolv.co · All enquiries covered by NDA